Apple seems to have started listening to iPhone users lately. They seem to have authorized a Swedish carrier Telia which is planning on bringing Multimedia Messaging Service (MMS) to their iPhone users. MMS is a feature that has been long requested by iPhone users and would allow the easy sending of multimedia (photos, video) to your contacts. Macrumors has covered this news as well:

Their solution appears that it may be a third party application developed by Swedish developer Mobispine. Mobispine is marketing their MMS application to mobile carriers (such as AT&T) as a solution to provide the service to their end users.

We’re confident that operators will find the service easy to use and profitable with an opportunity to expand messaging usage, improve subscriber retention and hopefully increase revenue. The service will also increase customer loyalty and recognition as the brand is displayed on the user’s phone. The application is white-labelled and will be branded for each operator and distributed via the App store.